A woman uses about 10-12,000 sanitary napkins in her lifetime, which results in an average monthly spend of Rs 100. Not only is buying pads expensive but these non-biodegradable products are an environmental hazard. In 2007 India had a consumption of about 2,66,00,00,000 sanitary pads, which are currently used only by 12% of the urban population
The organization promotes a healthy and environmentally sustainable menstrual sanitary protection cup called the Shecup as an alternate to sanitary napkins and tampons etc. The product was launched in January 2010 and is tested and certified as per US pharmacopeia. The Shecup can be used for 10 years or more.
Scalability and Impact:
The product is currently selling at about 500 pieces a month. The product is an alternative for low-cost sanitary pads, which are being promoted by the government. Since only 12% of the population, mostly urban, uses sanitary aids, it is a market waiting to be tapped.
Awards and Recognition: