Mr. Swapnil Chaturvedi

Swapnil is changing the widespread practice of open defecation in urban slums, by strategically influencing key emotional and rational decision-making. Through the use of ICT technology and behavioural change, he is improving the condition of community toilets to create “compelling experiences” for its customers while also building a sustainable model in collaboration with the municipality, FMCGs and local businesses. Samagra is an organisation founded by Swapnil which builds low cost clean toilets and provides sanitation services to the urban poor. One can avail these services for as low as Re.1 per day for unlimited time. To encourage communities to use these public toilets instead of open defacation, Samagra has come up with a unique reward system which rewards the user by providing discount coupons on various santation products or by rewarding free sanitary napkins to a female user.