Ms. Garima Sahai


Svadha Wash Pvt Ltd.




In the current sanitation space especially in rural India, construction of toilets are fraught with difficulties – from lack of awareness, low quality material to lack of trained masons. The availability of toilet adoption and maintenance knowledge is also low. The organisation aims to bridge this gap and began functioning in one block in Odisha in 2013.


The organisation provides value addition by being an eco-system integrator wherein via village entrepreneurs it offers sanitation designs as a service to the rural consumer along with complete sanitation solutions like toilet as a complete unit; waste management options & toilet adoption & maintenance products and services like toilet insurance; hygiene kits and innovative rural toilet fragrance. The organization bring value to its entrepreneurs by providing complete toilet element and maintenance package at competitive rates and support in also providing support to the entrepreneur in terms of business acumen hand holding, financing and mason training. The innovation is an ICT-coordinated value-chain of village-based “sanitation entrepreneurs” called “Sanipreneurs” integrated with local and multi-national suppliers/partners. Svadha calls it model of collaboration, convergence and connect! The whole model is ICT based where simple tablet apps are used to do feasibility studies, entrepreneur lead management and interface with the entrepreneur/consumer.

Scalability and Impact:

The organisation wants to increase their numbers to 250 stable entrepreneurs by 2016 and introduce new brands in the business to offer a holistic WASH (Water, Sanitation & Hygiene) package to consumers in a sustained manner through market forces based on the entrepreneur model. The organisation wants to expand in India and abroad through its franchise model. From a single block in Odisha, the organisation has expanded in about 17 districts of the State of Odisha and established a franchise model in Maharashtra and Madhya Pradesh. Gave livelihood to 106 entrepreneurs as of today.

Financial Requirements:


Awards and Recognition:

Recognised by Toilet Board Coalition (consortium of multiple corporates and multilaterals) as one of the innovative models with confirmed investment & is already receiving seed funding from Unilever Global Participatory, ICT based, Entrepreneur Model
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